Dipika and Anita, whose heritage is firmly rooted in India yet have spent a significant part of their lives in the UK, recognised the inadequacy of traditional matchmaking methods for modern Indians. After engaging with a wide range of individuals, spanning from young first-timers to divorced individuals from all age groups, they discovered a shared frustration with the superficiality of swipe-based dating culture.

Algorithms struggled to grasp the delicate fusion of our traditional values and modern influences, akin to fitting a square peg into a round hole. Moreover, they observed a deeper truth: these were real people grappling with real issues like confidence, intimacy, and life’s messy complexities. Thus, they embarked on a mission to craft a more human-centric matchmaking process, recognising that individuals are more than just data points.

Their matchmaking methodology is grounded in empathy and a deep understanding of personal needs. Dipika and Anita are closely involved in understanding each individual’s journey, ensuring that the process goes beyond algorithms and focuses on real compatibility. The matchmaking process they have created, bridges the gap between traditional values and modern sensibilities, offering a holistic approach that priorities genuine connections.